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frieze london 2024 embraces change amid global art market challenges
Frieze London 2024 introduces a new concept to address challenges in the art world, featuring a more welcoming atmosphere with increased seating and collaboration among galleries. Amid rising costs and declining sales, the fair aims to solidify London's status in the global art scene while concerns grow over the potential overshadowing by Art Basel Paris. Notable initiatives include the "Artist-to-Artist" project and the "Smoke" exhibition, showcasing diverse artistic expressions.